Grenoble bans street ads, to replace billboards with trees (RT.com)

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A post-automobile world?

PUBLISHED ON NOVEMBER 24th, 2014

The French city of Grenoble will become the first in Europe to remove all commercial advertising from its streets, with the city’s Green mayor promising to replace the signs and billboards with trees and community noticeboards.

“The municipality is taking the choice of freeing public space in Grenoble from advertising to develop areas for public expression,” the office of Grenoble mayor, Eric Piolle, is cited by The Local news website.

Between January and April next year, the city will get rid of all of its 326 advertising hoardings, including 64 large billboards.

“About 50 young trees will be planted before spring”
where the ads used to be, the mayor’s office said.

The Grenoble administration will also offer advertising space to local cultural and social groups for free.

Those signs will be smaller and aimed “not only at drivers, but also pedestrians,” Lucille Lheureux, deputy in…

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